Anyone can write a check and hang a banner. We take that about a thousand miles further and create programs that make the phones ring and build brands. At the end of the day, that’s what sponsorship is all about: using an event to create a relationship with the attendees.
Here are a few terms for you: activation, leveraging, sponsor, sponsee, engagement. If you don’t know these terms, you’ve come to the right place. If we are best at one thing, it could be sponsorship.
Either as a client or as an employees, we have worked with the PGA Tour, the Nationwide Tour, the NFL and Major League Baseball, music festivals, ski races and business conferences and we’ve got some of the most diverse and successful sponsorship expertise in the market. We’ve worked with big companies like Shell Oil and IBM and small companies like Legacy Trust, Garagetek and Imagine Orthodontics to help negotiate their deals and to get them the most bang for their sponsorship dollar.
We believe that nothing cuts across marketing boundaries like sports and arts and that no other medium includes so many disciplines. In a time of such mass depersonalization, people crave one-of a-kind experiences — and companies demand a way to personalize them. Local events. Real Content. Sponsorship.
Here’s a good example: Legacy Trust Family Wealth Offices needed to do something big to help them stand out – a Family Wealth Office in a town crammed with big wealth management firms. We recently completed a three-year relationship with the Winn Dixie Jacksonville Open, a Web.com Tour event. As the Official Wealth Management Firm, Legacy was the only named local sponsor for which they received 50 tickets and parking each day, were one of only two logos on every on-course scoreboard, a spot in the pro-am and a private event on Friday night of the event. More importantly, to our client who greatly values Strategic Philanthropy (see how this works together?!), they were part of a local charitable event that has so far donated nearly $2 million to local organizations. The story gets longer, so we won’t bore you with it. Negotiating the deal was the easy part compared to executing the events, PR and ticket distribution to clients.
Sponsorship Marketing: If you’re an event manager, we develop customized programs around your event that you can take to the marketplace. We develop proposals, negotiate business arrangements, execute promotions and follow up to insure long term relationships.
Sponsorship Management: Sponsorship is something far more valuable than just buying a billboard in a stadium. You have acquired rights to market your image and your products in a niche-specific environment. We develop programs to maximize your investment in that property – increase visibility, enhance your image, build sales. If you’re investing in a sponsorship, you’re only half way home. You need us to make sure the investment pays off.
Sponsorship evaluation and analysis: Often companies maintain a sponsorship budget that they use to sponsor anything from little league to major local arts events. MediaShare analyzes your company’s needs with respect to to the community it serves and will develop a plan to spend those dollars wisely. Sponsorship dollars spent efficiently not only help your company become a good sponsor, but increase sales and market share