Rebranding seems to be the hot thing to do these days. Oddly, we’ve been doing it for years. If you look at our roster of current clients, we led them all in rebuilding and rebranding their business. We’re not talking about creating a new logo (in fact, for the Alhambra, we didn’t even create their logo). We’re talking about influencing a cultural shift to better market and sell their product or services. We won’t bore you here with details. If you’re interested, click here to go to our Case Studies page.
The bottom line is this: brands get stale. Cultures get stale. Messaging gets stale. Even customers get stale. So at some point (or points) in a company’s life cycle, there comes a time to revisit what it does and how it does what it does. That’s where we come in: as thought leaders, strategists and implementers. Someone’s got to ask the tough questions and draw out the hard conclusions (and then prescribe the way to prosperity).