Start with the end in mind. That’s what we do. Because, quite frankly, it’s your money we’re spending this is where we’re most careful. Measuring results depends, of course, on what you’re trying to accomplish.
Start with the end in mind. That’s what we do. Because, quite frankly, it’s your money we’re spending this is where we’re most careful. Measuring results depends, of course, on what you’re trying to accomplish.
perhaps we start with a brand survey to find out where we are today
then we can kinda tell if what we’re doing is working
then it’s all about the money we raise
then it’s gotta be about more than the smile on their face
But here’s the bottom line to the bottom line: we start with the end in mind.