Start with the end in mind. That’s what we do. Because, quite frankly, it’s your money we’re spending this is where we’re most careful. Measuring results depends, of course, on what you’re trying to accomplish.
If it’s proliferating your brand
perhaps we start with a brand survey to find out where we are today
If it’s building sales
then we can kinda tell if what we’re doing is working
If you’re running a charity golf tournament
then it’s all about the money we raise
If it’s making your clients happy at a private test drive with Ferarri
then it’s gotta be about more than the smile on their face
But here’s the bottom line to the bottom line: we start with the end in mind.