Say what? Some people call it Community Relations or Charitable Giving. We call it those things, too, and we think they are incredibly important. In fact, we think it’s the cornerstone of any successful business. Since we sit on several charitable Boards, we can’t extol enough the virtues of being a good corporate citizen. But…there’s always a but…we believe your community investment should align with your brand, your target market, and your need to grow your business. Give only because your heart is in the right place – but you can also make sure your giving aligns with the right charities.