Pivot CPAs

Featured, Rebuilding an Iconic Brand
About This Project

Pivot CPAs, formerly The Griggs Group, engaged MediaShare in late 2016 to reinvent its brand. The assignment was to develop a new name – one that did not include partner names, as is the norm of the industry, and one that did not include partner initials. The best part was there was actually no longer anyone named “Griggs” at the firm! After interviewing many of their clients, employees and even former clients, we landed on the name Pivot, as in “this firm is pivotal to our business.” MediaShare was immediately retained, and still functions as, Pivot’s “outsourced” marketing department.